Pale Waves

Pale Waves have no right to exist, let alone crash through 2018’s halfway mark as Britain’s most promising new band. Everybody knows guitar music is dead, that lyrics are so unimportant that they’re bordering on being an inconvenience, and that the album is a defunct format. Everyone knows blending in is the new standing out, that aggressively cropped photos are better than the full picture, and that the illusion of transparency is so much more important than opting for honesty. So Pale Waves really shouldn’t exist, but they do, and it feels like something huge is about to happen.